‘Big Dick Data’

“Big Dick Data is a formal, academic term that we, the authors, have coined to denote big data projects that are characterised by masculinist, totalizing fantasies of world domination as enacted through data capture and analysis. Big Dick Data projects ignore context, fetishize size, and inflate their technical and scientific capabilities. … the question is whether we should take its claims of big data at face value or whether the Big Dick Data is trying to trick funding organisations into giving the project massive amounts of research funding. (We have seen this trick work many times before).” (D’Ignazio and Klein 2020, p.151)



Catherine D’Ignazio and Lauren Klein (2020).  The Numbers Don’t Speak for Themselves.  in  Data Feminism. Cambridge MA, MIT Press